A business plan is a forward-looking document setting out a company's strategic objectives, financial projections and operational roadmap over a defined horizon (typically 3–5 years). In business valuation, the business plan is the primary input to the DCF model: its revenue assumptions, margin trajectory and capex requirements drive the projected free cash flows. In financial due diligence, the business plan is critically reviewed for coherence with historical performance, market conditions and management track record. Its credibility directly conditions the valuation derived from it.

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Example: a Swiss SaaS company presents a business plan projecting 40% annual ARR growth over 5 years and EBITDA margin expansion from -5% to 25%. Hectelion's review benchmarks these assumptions against the company's historical cohort growth rates and SaaS sector comparables, identifying that the ARR growth assumption is achievable but the margin ramp requires CHF 2.0 million of additional hiring not reflected in the plan — a material adjustment to the DCF valuation.

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Hectelion reviews business plans critically and reconstructs independent valuation scenarios to provide buyers and investors with a defensible view of value.